Survey Shows Many of You Have No Idea How Much You’re Paying For Your Smartphone

Written by Brad Reed

One of the interesting things about smartphone subsidies is that they’ve essentially convinced many people that they’re getting a steal when they buy a smartphone for R2200 with a two-year service agreement, even though they’re making up the difference by being obligated to pay the carrier’s contract rate over the next 24 months.

Now gadget trade-in website Gazelle has shared some new survey data with us that suggests many us are completely clueless when it comes to how much we’re really paying for our smartphones. Gazelle recently conducted a survey of 1,000 smartphone buyers and asked them whether they knew that the prices they were paying for their phones with two-year contracts were subsidized prices… and more than 48% of them said they didn’t.

What’s more, 42% of people surveyed said that they didn’t know that they’ll end up paying the full cost of their phone over the course of their two-year contract with their carrier. This is particularly interesting because less than 12% of people surveyed said they’d be willing to pay $50 or more for their phones, which suggests that many people really don’t know what they’re getting themselves into when they sign a two-year deal to get a shiny new flagship smartphone. Check out Gazelle’s full survey results below.